Day Birger et Mikkelsen was founded in 1997 with the singular mission to offer women a new look and a sense of style based on Scandinavian virtues and a bohemian mindset.
The brand relaunched in 2021 aiming to take this same vision into a new era with one key message: “It’s a new Day”. Christina Exsteen started a new chapter as creative director for the brand in March 2020. It was her personal declaration of love to a brand that deserved a revitalization and a relaunch. And so, when the world reopened in 2021, the designer was ready with her take on how fashion should look and feel in the future. (Christina was previously Creative Director at By Marlene Birger).