John Pritchard
John Pritchard founded TCB Agency London with a clear focus: connecting distinctive fashion brands with leading department stores and independent retailers across the UK and Ireland. With many years of experience in wholesale and brand representation, he has built a trusted network within the industry and a reputation for identifying brands that balance strong design identity with commercial appeal.
Before dedicating himself fully to the world of fashion, John also spent time on the music scene — performing with Protocol and Bang Bang Club, and even appearing on season two of The Voice UK. Not a bad side quest.
Jharna Bharwani
Jharna is an international wholesale and brand development specialist with over eight years of experience growing fashion and lifestyle brands across the UK, Europe, the Middle East and the US. With a strong network of department stores, independent boutiques and industry contacts, she has a proven track record of launching brands into new markets and building sustainable wholesale growth.
Having worked both in-house and within agency environments, Jharna knows how to turn a strong brand identity into a focused commercial strategy. From opening key retail accounts to developing long-term buyer relationships, she combines sharp market knowledge with a personal, energetic and results-driven approach.
Strategic Curation
We prioritize depth over breadth, ensuring each brand in our portfolio receives intentional, strategic focus that aligns with their global luxury positioning.
Retail Synergy
Bridging the gap between international designers and the UK's most influential retail destinations, fostering long-term partnerships built on exclusivity and shared vision.
Market Intelligence
Navigating the evolving London fashion landscape with a refined, industry-first approach, providing our partners with the data and insight necessary for sustained growth.
A creative showroom in the heart of East London.
Located within the iconic Chocolate Studios in the heart of Old Street, our showroom provides a dedicated space for buyers to explore our collections in a relaxed and considered setting.
Designed to showcase each brand at its best, the space allows retailers to discover the full range, experience the craftsmanship up close, and connect with the stories behind the collections.
Want us to represent your brand?
TCB Agency London partners with contemporary fashion, footwear, and lifestyle brands that share our focus on quality, design, and strong retail potential.
If you are looking to expand into the UK or Ireland market, we invite you to submit your details below and tell us more about your brand.
