Anais Pentelow-Smith

In 2005 she began her career in fashion as a model, particularly in showrooms, where she modelled for brands such as Armani and Vivienne Westwood. From 2007 to 2008 she worked in retail, for a boutique which was a wholesale client of LWFA for many years. This is where her love of many contemporary brands began. In 2008 she started working in wholesale for Inexcess Fashion, being responsible for American Vintage as well as other brands. In her four years there, she more than tripled American Vintage’s turn-over, opening many key accounts such as Harvey Nichols, Harrods, Selfridges, Fenwick, Brown Thomas and Matches. This is also where Anais and John met in 2012. Anais then went in-house to Nicole Farhi in 2012. Nicole Farhi was going through a transition at the time, resulting in Anais taking on a lot more responsibility than just UK sales, including stock-merchandiser, production liaison, “super-user” of the new order software and training all the wholesale team, as well as helping with international sales in New York and Paris, and being responsible for the showroom models. In 2014 Anais began working for Lucy Wernick Fashion Agency. During her 6 years there, Anais increased sales on all brands, but notably, she increased sales on Essentiel Antwerp by over 250%, and by working very closely with 360 Cashmere, The increase in sales on Essentiel Antwerp also resulted in Anais helping them with the launch of their first London store on the Kings Road, Chelsea in March 2019.